Cowboy Christmas

The Cowboy Channel Cowboy Christmas, the official gift show of the Wrangler National Finals Rodeo, is a Las Vegas tradition celebrated since 1986. This event perfectly complements the NFR activities all week long and is a must-visit for those seeking the newest, greatest gifts in Cowboy Christmas.

The 2023 Cowboy Christmas will feature over 500,000 square feet of show floor and over 350 exhibitors across the United States. Attendees can find unique products, including custom-made jewelry, western wear, boots and spurs, furniture, original art, handmade crafts, and home goods.

When and Where is the 2023 Cowboy Christmas?

The 2023 Cowboy Christmas will take place from December 7 to December 16. The event will be held daily from 9 a.m. to 4 p.m. at the Las Vegas Convention Center, specifically in the South Halls on Levels 1 & 2.

The address for the venue is Las Vegas, NV 89109. The event is free to attend and open to the public.

Special Features and Activities

The 2023 Cowboy Christmas, an official gift show of the Wrangler National Finals Rodeo, will offer a variety of special events and activities for attendees. Here are the details of the specific events you asked about:

  1. Ranch Water Rodeo Saloon: This saloon, located near the Ariat Rodeo Live Stage, will feature specialty drinks, adding to the overall festive atmosphere of the event.
  2. Ariat Rodeo Live Stage: This stage will host various shows and performances. The programming kicks off with Anthony Lucia Live, followed by Cowboy Revival with host Shane Minor. The popular “Outside the Barrel” hosted by Flint Rasmussen then takes over the stage, with the RMEF Calcutta next up.
  3. Bites & Brews presented by Total Feeds: This area will feature a unique lineup of custom food and beverage carts. Attendees can enjoy a variety of food options from new vendors, satisfying any appetite.
  4. Wrangler NFR After Dark: This recurring nightly event offers free entertainment, viewing parties, and live concerts. It’s a great way to continue the rodeo fun after the main events of the day have concluded.
  5. Wrangler Rodeo Arena: With a seating capacity of more than 1,200 fans, this arena hosts various events and competitions. One of the key events here is the YETI Junior World Finals, which will feature contestants 19 years old and younger competing in many of the events the pros participate in at the Thomas & Mack Center.
  6. Junior World Finals presented by YETI: This competition will run concurrently with the Cowboy Christmas. Young contestants will compete in bull riding, bareback riding, saddle bronc riding, steer wrestling, girls’ and boys’ breakaway, team roping, tie-down roping, pole bending, and barrel racing.
  7. RMEF Hunter & Outdoor Christmas Expo: This expo will run concurrently with the Cowboy Christmas and will offer an action-packed live stage offering must-see daily programming, including the RMEF Calcutta, Outside the Barrel hosted by Flint Rasmussen, Live with Lucia hosted by Anthony Lucia and live country music.

These events and activities, shopping opportunities, and other interactive experiences make the 2023 Cowboy Christmas a must-visit event for cowboy enthusiasts and those looking for a unique holiday experience.

Live Entertainment and Special Events

The Cowboy Channel Cowboy Christmas also features live entertainment and special events. In previous years, the event has included a tree-lighting ceremony and live performances.

The event also hosts the NFR After Dark presented by Community Coffee, a customized area featuring Cloud Touch units promoting all aspects of the NFR Experience and how fans can engage at the 25 sponsor hotels.

What to Get a Cowboy or Cowgirl for Christmas?

If you’re looking for the perfect Christmas gift for a cowboy or cowgirl, plenty of options cater to their unique interests and lifestyle. Here are some ideas:

For Cowboys

  1. Western Accessories: Consider items like a cowboy hat organizer rack, a western belt buckle, or a cowboy hat.
  2. Practical Items: A bullet belt, a leather frontier vest, or a pair of Montana roping gloves would be useful for a cowboy.
  3. Personalized Gifts: Consider a personalized belt buckle or a custom-made cowboy hat.
  4. Western Wear: A plaid western snap shirt, a leather vest, or a cowboy hat would be appreciated.
  5. Home Decor: Consider a rustic wood arrow hat holder or a Western decor piece.
  6. Western Accessories: Consider unique or custom handmade pieces from Etsy.

For Cowgirls

  1. Jewelry: Consider western-inspired jewelry like a gold “howdy” necklace or cowboy hat-shaped earrings.
  2. Western Wear: A cute pair of boots, an embroidered bandana, or a cowboy hat would be appreciated.
  3. Practical Items: Work gloves and horse grooming brushes are practical gifts that can be used daily.
  4. Home Decor: A cow print candle or a western mug can add a cowboy charm to her home.
  5. Personalized Gifts: A personalized horse halter hook or a cowgirl makeup bag can add a personal touch to your gift.
  6. Western Accessories: Consider unique or custom handmade pieces from Etsy.


Cowboy Christmas is more than just a shopping event; it’s a celebration of cowboy culture and a key part of the Wrangler National Finals Rodeo festivities. With its wide range of vendors, live entertainment, and special events, it’s no wonder this event draws about 230,000 people, ranging from babies in strollers to old-timers using canes. Whether you’re a cowboy enthusiast or just looking for a unique holiday experience, Cowboy Christmas is an event not to be missed.

Golam Muktadir
Golam Muktadir is a passionate sports fan and a dedicated movie buff. He has been writing about both topics for over a decade and has a wealth of knowledge and experience to share with his readers. Muktadir has a degree in journalism and has written for several well-known publications, including Surprise Sports.